Meet the Owner

William Underriner
William P. Underriner, president and co-owner of Underriner Motors in Billings, MT, was 2012 chairman of the national Automobile Dealers Association and represents Montana’s franchised new-car dealers on the association’s board of directors. In the automobile business since 1984, Underriner took over the family business in 2001. He currently owns, Honda, Hyundai, Buick and Volvo franchises in Billings. Previously, he served three terms as Treasurer of NADA and on the association’s Executive, Industry Relations, Dealership Operations and Membership committees. He has also served as chairman of the association’s Finance and Convention committees. Underriner has held a variety of offices with the Montana Automobile Dealers Association, including chairman of the board. Active in his community, Underriner has served as past president of the United Way of Yellowstone County and has served on the boards of directors for the following organizations: Yellowstone Art Museum; Zoo Montana; National Council for the Prevention of Child Abuse; American Cancer Society Relay for Life; and Federal Reserve Bank of Minneapolis Helena branch. Underriner is also an active support of the Billings Symphony, Festival of Trees, Boy Scouts of Montana, Billings Chamber of Commerce and the Billings YMCA. Underriner and his wife, Mary, have two grown sons, Blake and Kyle. Blake currently works for Underriner Motors, and Kyle is pursuing his MBA at the University of Denver.