406-255-2300
3671 Pierce Parkway • Billings, MT 59106
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William P. Underriner, CEO/President/Owner of Underriner Motors in Billings, Montana, has been in the automobile business since 1984. Underriner took over the family business in 2001. He currently owns Honda, Hyundai, and Volvo franchises in Billings, as well as Walla Walla Valley Honda in Washington. He has served three terms as Treasurer of NADA and sat on the association’s Executive, Industry Relations, Dealership Operations and Membership committees. He has also served as chairman of the association’s Finance and Convention committees. Underriner has held a variety of offices with the Montana Automobile Dealers Association, including chairman of the board. He was a member of the Dealers Election Action Committee’s (DEAC) Presidents Club for five years. Active in his community, Underriner has served as past president of United Way of Yellowstone County, and has served on the board of directors for the following organizations: Yellowstone Art Museum; Zoo Montana; National Council for the Prevention of Child Abuse; American Cancer Society Relay for Life; and Federal Reserve Bank of Minneapolis Helena branch. Underriner is an active supporter of the Billings Symphony, Festival of Trees, Boy Scouts of Montana, Billings Chamber of Commerce and the Billings YMCA. Recently William and his wife, Mary, have been joined by their two sons, Kyle and Blake, at the dealership.
At Underriner Motors, our family traditions remain unchanged and without compromise. We are dedicated to innovation and performance in the vehicles we sell and the service we provide. We are proud of the heritage we share as a family-owned automotive dealership, and we invite you to discover why we say; “Walk in as a guest, drive off as family.”
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William P. Underriner